Fifty clients, fifteen
countries for TourWriter!
TourWriter, the dynamic New Zealand tour operator
software company, announced their 50th client and arrival into their
15th country this month.
While New Zealand remains home and retains their focus,
overseas markets continue to be a regular source of new clients. The company is
increasingly expanding its global footprint, with its arrival in a 15th
country - an endorsement of the value that TourWriter offers FIT and group tour
designers, by increasing efficiencies and processing speed for clients, and
allowing them to produce professional looking itineraries in minutes. The
signing of Turkey Travel Centre last month week gives TourWriter representation
in New Zealand, Australia, Fiji, Samoa, the Cook Islands, Brazil, India,
Holland, Germany, Turkey, Ireland , USA, Canada, Mexico and South Africa.
In line with the expansion, and hiring of Kathy
Turner in 2011, TourWriter has recently hired a new programmer and 2 database
loaders. They are also currently looking to recruit an Implementation Manager.
TourWriter Managing Director Glenn Campbell
commenting on the milestone said :
“With the US finally finding its’ feet, New Zealand
and the rest of the globe are starting to see some return of this lucrative
market. Other emerging markets such as
India and China continue to add to worldwide tourist flows, giving further
confidence to tour operators. The key to
TourWriter’s success has been the retention of a strong sales and marketing
focus, offering a “cloud database hosting service”, and add valued services to
tour operators, such as it’s data entry service and ITO Accounting (a stand-alone accounting
service focused specifically on the needs of inbound tour operators with a key
focus on Xero, the hugely successful NZ cloud based accounting software that is
now in 100 countries worldwide). TourWriter continues to invest surplus funds
into Software development to expand it’s product offering and attract clients
in new markets.
The TourWriter
website was redesigned late in 2011 with the assistance of Tomahawk, and that
has resulted in the leads for the company surging to such a degree that the
leads for the first 3 months of 2012 exceeded the total leads for 2011. As with most businesses, many of our leads
come from our existing client base - New Zealand and Australian Operators who
have seen the efficiencies that TourWriter has brought to their business, and
who want to share their experiences with their overseas agent network.
We started TourWriter with the idea of servicing the
growing market of niche small to medium sized FIT and small group tour designers,
who wanted to look after their clients at a higher level, and stand apart from
the bigger tour operators. The internet continues to allow these niche operators
to enter the market and grab market share.
If they are serious about growing their business, they soon realize they
can’t step back from their business and allow staff to run it for them, without
software such as TourWriter.”
TourWriter are looking forward to continuing to
expand in 2012. The future looks very exciting and we’re looking forward to the
challenges of continuing to take our great Kiwi software to the world!”